AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps in Turkey: Q3 2025
Explore the performance trends of the top personal finance apps in Turkey during Q3 2025, based on Sensor Tower's data.
In the third quarter of 2025, the personal finance app sector in Turkey witnessed notable trends across the top five applications on a unified platform. Here's a closer look at their performance based on data from Sensor Tower.
Monay: Birikim & Para Yönetimi showed a dynamic pattern in weekly revenue, peaking at approximately $387 in early September. Downloads fluctuated, starting at around 2.3K in July and dropping to 1.3K by the end of September. Active users increased from 8.9K to a peak of 17.1K mid-quarter before stabilizing around 12.9K.
Splitwise maintained a steady revenue stream, averaging around $1K weekly, with a peak of $1.2K in mid-September. Downloads started at 1.4K and decreased to under 1K by the quarter's end. Active users fluctuated but ended strong at around 20.8K.
Money Tracker:Expense & Budget experienced moderate revenue growth, reaching $545 in early August. Downloads rose steadily from 871 to 1.5K, while active users fluctuated, peaking at nearly 16K in late September.
Money Manager Expense & Budget saw consistent revenue figures, averaging around $700 weekly, with a peak in late July. Downloads remained relatively stable, with a slight increase towards the end, while active users hovered around 22K.
ParaPlus saw a notable increase in downloads, from 191 to 1.5K by the end of the quarter, despite having no recorded revenue. This growth in downloads suggests a rising interest among users.
For more detailed insights into these trends, Sensor Tower offers comprehensive analytics and data.
